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東營區:創新營銷舉措 樹立愛心品牌

為帶動保戶業務發展,推動有線電視基礎業務增收,東營區分公司積極協調、主動對接聯系東營市市直幫扶工作組,協商市直各幫扶單位對幫扶的貧困村居內60周歲以上老年人實行免費收看有線電視相關事宜。

經過對各村居開展的實地調研,了解了用戶需求和老年人經濟狀況,經過與市直幫扶工作組的對接,目前已確定由市人力資源和社會保障局等5個幫扶工作組出資以政府購買服務的方式,對史口鎮、龍居鎮的5個村居內60周歲以上老年人進行有線電視收視費繳費,真正實現了老年人免費看電視,充分體現了黨和政府對老年人的關愛。

目前,各個村居的用戶統計工作已經完成。由市直幫扶工作組為老年人購買有線電視服務,各幫扶工作組資金已撥付到位,涉及老年用戶620戶,并帶動了有線電視新增300余戶。東營區分公司市場客服部將繼續協調市直幫扶工作組,計劃對幫扶工作組負責的其它10個村居的1500余戶有線電視老年用戶進行有線電視全覆蓋。

東營區分公司創新營銷舉措,銳意進取,擺脫固定思維,著眼政府購買服務項目,在完成保戶、增收雙重目標任務的同時為鄉鎮老年人帶來利好政策,并豐富了鄉鎮老年人的精神文化生活,有效維護了有線電視輿論宣傳主陣地作用,樹立了山東有線品牌形象。

  • 微笑
  • 流汗
  • 羨慕
  • 流淚

[責任編輯:崔翠翠 許大發]


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