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看世界杯還是山東有線更靠譜
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東營:結合活動優勢 創新活動方法

天氣回暖,萬物復蘇,春的腳步已悄然而至,新春大拜訪活動也漸進尾聲。東營分公司借助春的勢頭,打消“年氣”,制定并策劃春季營銷活動,將“大拜訪”融入春季營銷,把優勢內容融合,打出營銷活動組合拳。

加強電話營銷力度。工作人員根據到期用戶情況制定專業的電話營銷話語話術,并根據現行優勢營銷活動展開業務推介。此次春季營銷活動中電話推介主要以三步走的形式進行:第一步根據用戶區域劃分用戶,對用戶歷史訂購進行摸底,針對訂購情況對用戶需求進行基本定位;第二步打電話的過程中首先耐心、細心、誠心地向用戶送去問候,問清用戶的使用情況,以及對我們業務的意見建議,實際聽取用戶反饋并記錄在冊;第三步強勢推介免費業務和優惠力度等,引發用戶興趣,調動用戶積極性,對于意向用戶采取“一步到位”的方法,縮短猶豫時間。

集中地推。根據地推計劃成立地推小組,各分公司根據實際情況每日展開地推入戶活動,尤其針對智慧社區用戶,加大地推活動力度,重點推介寬帶產品、雙向點播業務和智慧社區平臺使用,通過優勢業務保有更多的用戶。活動同時也讓用戶真切感受到有線的業務不單是電視、寬帶的續費繳費,更是著力貼合用戶的收視習慣、收視需求,讓用戶在家中時時體驗到有線產品的進步、創新,進一步提高用戶對山東有線的認可度和黏合度。

  • 微笑
  • 流汗
  • 羨慕
  • 流淚

[責任編輯:崔翠翠 許大發]


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