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肥城:奔走在“生命線”上

2019年是集團確定的“改革創新深化年”,無論是改革還是創新,關鍵取決于質量與服務到不到位,唯市場推動產品與服務升級,唯服務贏得市場與口碑,最終實現企業利益的最大化。為實現這一首要目標,新年伊始,集團號召全體員工開展新春用戶大拜訪活動。

肥城分公司積極響應省市公司的號召,提前謀劃、提前準備、提前部署。公司多次召開經理辦公會和工作調度會,為參與活動的每位隊員分好工、理清路;調動一切可調動的力量,協調一切有利資源,城區和鄉鎮分為兩個戰區,城區分四個戰隊入戶拜訪,公司又專門成立了鄉鎮突擊隊,協助14個街鎮工作站開展工作;以入戶地推為主要營銷手段,以激發激活員工活力為根本源動力,勢必打贏2019保網增戶第一仗。

肥城分公司通過全方位、多內容的營銷活動,近距離與用戶溝通,了解了用戶需求,有效地推動了業務發展。肥城分公司以各鎮街工作站和城區各網格為單位開展活動,配備了遮陽防雨兩用帳篷、注水旗、現場辦公桌椅等。為大力宣傳惠民活動,分公司制作了條幅、手繪海報等。各鎮街工作站在農村、社區人流量大的地方設立營銷點,分公司各部門在保證業務崗位都有人值班正常運轉的前提下,對有咨詢和辦理意向的群眾介紹各類套餐和優惠政策等。在宣傳廣電網絡業務的同時,分公司還在辦公點擺上惠民電視機,循環播放高清數字電視節目,向群眾展示和介紹廣電網絡業務功能和特色,邀請群眾現場體驗產品,提升用戶感知度。

統一思想,認清形勢,堅定信心,扎實基礎,全身投入。公司領導舉大旗、扛大任,每天奔走于包保鄉鎮之間,深入地推一線及用戶家中考察、指導工作,做到每日一調度,每日一匯總,根據地域、人文差異及時制定出行之有效的地推入戶方案,真正意義上做到了“管理到戶”。為鞏固加強入戶地推的實效性,樹立全心全意服務用戶的情懷,公司要求每位戰隊隊員當天總結活動心得,同步分享至公司微信群,一張張服務于用戶的照片,一個個心心相連的故事,不僅增強了員工干事創業的責任與熱情,更加拉近了與每位用戶的距離,真切地詮釋了此次活動的深刻意義。

目前,公司已組織走訪用戶11900余戶,在幫助用戶解決各類疑難困惑的同時,極大提升了用戶的滿意度和支持度。千淘萬漉雖辛苦,吹盡狂沙始到金。肥城分公司上下同心、勠力同行,誓必維系好公司的“生命線”,定將“山東有線”良好口碑形象深深定格在每位用戶心中。

新春大拜訪照片 (2)

肥城新春大拜訪

  • 微笑
  • 流汗
  • 羨慕
  • 流淚

[責任編輯:崔翠翠 許大發]


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