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海陽:打感情牌喚醒休眠用戶

“舅媽,這是俺的一點心意。”“伯父,過年了,俺來看看您。”春節過后,海陽分公司上下掀起了走親訪友熱潮。道一聲過年好,祝一聲旺年發財,暖暖祝福送去了山東有線濃濃的情意。

打好感情牌,是海陽分公司“新春用戶大拜訪”活動中的一個實際行動和任務要求,目的是動員干部員工抓住親朋好友回家團聚的時機,利用親密聯結關系,進一步喚醒和激活休眠用戶,有效地提升用戶保有率。走訪中,公司由分管領導牽頭,組織各片區以部門為單位,層層落實走訪任務。規定,凡親戚在海陽屬地的,每個員工春節期間一律要拜訪到位,至少走訪5-10個同學好友。每到一處,送上真摯的問候,通過感情交流,引入走訪主題,按照統一印制的走親訪友信息采集表,詳細填寫其家庭地址、姓名和收視狀況以及今后業務需求等,并把走訪和業務發展情況納入雙月績效考核。

這次走訪達到了三個預期效果:一是宣傳了公司業務。對選擇網絡盒的,詳細介紹有線盒和網絡盒的區別,針對不同年齡層推介節目源和多款優惠套餐,并以廣電網絡及時周到的服務、高峰期網速等優勢對比讓用戶心悅誠服;二是發揮了帶動作用。通過溝通交流,有的主動當起了義務宣傳員,影響和帶動了周邊用戶和他們的親朋好友,還有的主動反映用戶意見和建議,幫助介紹村代理員人選等,協同工作的積極性十分高漲;三是促進了業務開展。據不完全統計,春節期間,員工走訪親朋好友1423戶,喚醒523戶,喚醒比例達到36.8%。公司新增業務中親朋好友占到60%以上。留格營業部主任董淑光一人就動員了4戶親戚重新續了費,為5位同學父母安裝了寬帶。

  • 微笑
  • 流汗
  • 羨慕
  • 流淚

[責任編輯:崔翠翠 許大發]


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