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看世界杯還是山東有線更靠譜
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近報融媒簡介

近報融媒是全國首家以報紙為基礎、融合多種傳播形式的全新融媒體,矩陣包括《近報》、網站、好看APP、官方微博、微信。《近報》由山東廣電網絡有限公司和大眾報業集團共同創辦,是一份以“貼身、貼心、可讀、可用”為定位,以“關注生活生存,關心人生人情”為理念的生活服務類報紙。近報每周五出版,每期48個版面。主要有五大部分內容:新聞、文摘、健康養生、娛樂、體育。

新聞:原創新聞不強調時效,做深度、調查類報道,冷觀察、慢思考,從小角度切入,力求詳實周密。

文摘:是近報的特色板塊,也是拳頭產品。主要是歷史鉤沉和國內外時政熱點,這對以中老年電視觀眾為主的目標讀者,有較大的吸引力。

健康養生:既有科學實用的文摘類內容,也有當前醫療健康領域的專題報道,在讀者與省內各大醫院及著名專家之間,搭建了一座橋梁。

娛樂:作為山東廣電網絡集團主辦的報紙,這部分內容與集團主業最為貼近,既報道熱門影視、娛樂焦點,也直接服務于各大衛視、以及集團主辦的相關活動。

體育:山東是個體育大省、體育強省,有多支國內頂尖的俱樂部球隊,群眾基礎深厚。該板塊為體育愛好者服務,既有專業深入的賽事報道,也有參與度高的大眾體育,還有可讀性強的體育圈八卦。

近報自2016年4月8日創刊以來,至今已出版89期報紙,4000多個版面,以優質的內容、精致的版面和精美的印刷,逐漸在省內報業贏得了一席之地,也積累了一定的讀者口碑。有些專題報道、活動策劃,也引發了較大反響,像是去年的母親節專題、八地市彩跑、山東有線用戶節特價以及今年的近報創刊一周年邀請各界專家學者舉辦的座談會,都取得了不錯的社會效應。

2018年,近報融媒將繼續提升報紙的辦報質量,并在現有基礎上,狠抓融媒體建設。緊緊圍繞集團主營業務,做好宣傳,并力爭積極參與到主營業務中去,為集團事業發展貢獻近報融媒的專業特長。

  • 微笑
  • 流汗
  • 羨慕
  • 流淚

[責任編輯:崔翠翠 許大發]


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